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About Us

After 25 years of professional experience in the hair care industry, the creators of Formawell are the first to develop Ionic- Gold Fusion tools in the United States, bringing you professional tools to use wherever your personal style takes you.

The world has become a public fashion show. Our daily activities are now social media-worthy moments. From the conference room to nights out and every errand and event in between, women look to represent themselves in the best, most confident way. That is not a task complete without the perfect hair styling tools, especially ones made with 24K Gold!

Reality star and supermodel, Kendall Jenner, is in the spotlight 24/7. Women play many roles, and the Formawell Beauty x Kendall Jenner professional hair styling tools help them take on their day with the confidence they deserve. Thanks to Kendall Jenner, Formawell was inspired to bring you the perfect portable glam team for the most iconic hairstyles.

Aiming to perfect and protect hair, Formawell Beauty is made with the most innovative technology, carefully crafted with the proper metals and motors to protect, enhance, and style your hair.

Beauty shouldn’t mean damage. Get ready to take on your day like a supermodel.